The Toronto Audio Video Entertainment Show (TAVES) promotes consumer audio, video and home entertainment electronics to a clientele that ranges from the first-time buyer to the dedicated audiophile. By making both the major and niche brands available under one roof, TAVES allows visitors to listen and compare many systems under realistic conditions that only sound-proofed hotel rooms can offer.
Flex PR was invited to launch a media relations campaign to raise awareness of the 2nd TAVES in Toronto at the King Edward Hotel in September 2012. We did this be presenting free passes to key magazine media at Home for the Holidays, distributing media alerts and targeted media relations. TAVES was featured in many event listings, on CFRB 1010 Radio, Global Morning Live the Space Channel.