Extending far beyond waterparks, Great Wolf Resorts provides families with quality accommodations, exceptional service and popular proprietary amenities. Flex PR was hired on to raise awareness of a new interactive attraction at Great Wolf Lodge called MagiQuest.
Flex PR Strategy:

  • Flex PR launched an innovative campaign to promote awareness among family, lifestyle and travel media.
  • An enticing and mysterious scroll and MagiQuest topper were packed in straw and put inside a burlap drawstring bag and delivered by courier as a teaser for the event.
  • Innovative official invitation, containing a MagiQuest sword on a bed of straw for each journalist
  • The final guest list included 20 media families and more than 75 guests.
  • 100% positive reviews including a full-page feature story in the Globe and Mail Saturday edition
  • On-the-spot raves were captured on the Twitter feeds and Facebook pages of the guests to increase customer interaction.
  • Positive reviews of MagiQuest appeared in top blogs such as Saavymom.ca and Childmode.ca and magazines such as Today’s Parent and Zoomer