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Overview:
Loblaw has been developing President’s Choice ®G.R.E.E.N® environment friendly products that are effective and economical – without compromise, since the launch of their first G.R.E.E.N Insider’s Report in 1989. In celebration of twenty years of commitment to environmental sustainability and G.R.E.E.N product development, Flex PR was invited to announce the latest arrival to the PC G.R.E.E.N family of products in 2009.

  • The campaign was very successful with many key publications, websites and shows running contests to promote the PC G.R.E.E.N line.
  • Coordinated a cover photo shoot and feature story in Canadian Grocer Magazine’s September ’09 issue featuring Claudio Gemmiti.
  • PC Green – 49,379,184 media impressions and PC Green Diaper – 8,768,158 media impressions

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