YUP Inc. asked Flex PR to help launch their innovative, eco-smart durable furniture, eco-chic energy efficient lighting and eco fashion accessories to the Canadian media. Media and consumer interest grew following the success of the YUP display at the Green Living Show and Flex PR introduced the line to décor and lifestyle media at the Home for the Holidays and Spring Fever media presentations.

  • Excellent, positive stories ran on CITY TV Breakfast Television and Globe and Mail, CFRB 1010 and more
  • More than 186,000 media impressions